Promoting ecological, social, and physical well-being respecting the time of Mother Nature

Recognized by the Brazilian excellence in hair straightening, our work has been recognized worldwide by continuously bringing unique out-of-the-box solutions for the international hair care market, like hair cryotherapy and DIY keratin.

We have the highest commitment to delivering safe, vegan, and cruelty-free formulas that have been approved by the strictest regulatory bodies world-wide, staying up to date to the changes in many different cultures.